CLAY KNIGHT

Developed creative at all levels for Philips Sonicare—from the smallest Costco banner ads to inter-agency teamwork contributions that helped introduce the world to Susan Toothbrush.

Everyday work revolved around owning all of Philips’ US retail creative, but we also crafted a from-scratch brand book for a total repositioning of the One line, built a standardized toolkit for influencer partners, and spearheaded a reinvention of the oral health aisle for our retailers.

We set the stage for Super Bowl with the client’s first radio spot with Integer, produced in partnership with Publix and airing across the South/Florida markets.

Then—to make up for a near 30 year drought—we orchestrated an all-out assault on Los Angeles for Super Bowl LVI with over 100 media placements across the city and at LAX.

From Beverly Hills to South Central LA, dozens of bus wraps to the largest digital board in the city, everybody knew it was Crunchtime.

From head shavers to toe-hair trimmers, arm pits to nether bits—if you can trim, edge, cut or shave it, our team was telling you about it.

Responsible for all US retail creative for the Norelco line, we generated category-leading evergreen and seasonal 360º work for our partners, collaborated with Disney & Marvel for a bespoke in-store campaign, and even got a little brat with it in our spare time.

These targeted direct mail and email packages promoted DIRECTV’s French- and Italian-language offerings. Originally integrated into AT&T’s “More for Your Thing” campaign, we later produced a follow-up for seven other International Programming packages including Japanese, Brazilian, and Filipino programming.

And since DIRECTV was also focusing heavily on live music and premium entertainment, there’s several here-and-there Free Weekend premium package promotions our team helped deliver as well.

Tostitos enlisted screen legend Danny Trejo as the face of our 5 Ways to Cinco campaign, with recipes, drinks, music, games and décor all on the menu.

A full 360º campaign from social media to point-of-sale, we were able to not only produce an over-the-top video spot working around COVID protocols, but also managed to throw a (virtual) party for one lucky family—including a live game of lotería hosted by Danny himself.

Bienvenido a Miami! We were live for LIV with a huge OOH scheme including boats, buildings and buses.

In the Frito-Lay Fan Zone we created quick party foul videos for the kiosks in the area, and in-store we challenged fans to recall legendary Crunchtime moments from Super Bowls past—with colorful copy telling the story and a scannable code to view the play on NFL Films.

Sandy Spring Bank was founded in 1868—and their online and mobile presence wasn’t much newer.

As work went on behind the scenes to launch an up-to-date system, we took the lead to inform tens of thousands of loyal customers of the upcoming changes—structuring and writing a phased rollout with timed mailers, emails and landing page updates designed to make the transition as easy as possible.

FirstNet is the first and only nationwide high-speed broadband wireless network dedicated to public safety, initiated by an act of Congress and maintained by AT&T in a public-private partnership.

To encourage adoption and get the word out to LEO and First Responder communities, we designed room-scale trade show displays and sent out direct mail to firehouses, police precincts and emergency dispatchers across the United States.

Fannie Mae’s industry-leading underwriting solutions need no introduction—if you’re in the lending business at least—but staying on top means reminding your customers why you’re the go-to.

Our team built a targeted campaign through digital video, programmatic banners, native and social advertising driving traffic to a revamped landing page designed to showcase the latest enhancements that keep Desktop Underwriter at the bleeding edge.

As the copy lead on all things Frito-Lay for the better part of two years, I’ve touched everything from floating OOH of the coast of Tampa to bags you probably held in your hand in the snack aisle.

So here’s a, uh, grab bag of stuff from every season—including springtime snacking with chip-cuterie boards, spooky POS and summer fun.

Built a script to get folks hyped for the guest speaker at PepsiCo/Walmart's annual meeting, Eric Weihenmayer, the first blind individual to summit Mt. Everest.

Also worked in a headline for Walmart's shareholder magazine, and did some work for Frito-Lay's “permanent” POS inserts, in market for a year or so.

As the direct descendant of the world’s first telephone company, it’s safe to say AT&T understands mass communication.

So for our team we had to be ready for tasks coming from anywhere. Whether integrating multicultural direct mail with the broader “More for Your Thing” campaign, working within the AT&T THANKS app to promote exclusive giveaways, or churning out newsletters with industry-high open rates—if it was coming from AT&T, we made sure the message was clear as crystal.

Nissan has had offices in the Dallas/Fort Worth area since the 1980s, and with a rival moving in, they wanted to remind the region with a series of promotions and special events.

The Nissan Nightlife Concert Series was their marquee bash—a six-night, six-show shindig hosted in partnership with Klyde Warren Park.

Handled initial concept and scripting for the hype video that played before and in-between sets, plus additional work on the TE&AS platforms that let folks in the DFW put the X’es in Texas.

To launch a new premium property for Frito-Lay, our team developed an entire brand identity and story for these snacks and built their microsite from the ground up.

This was my first time leading copy on a project of this size, and it was an absolute education from start to finish.

Here’s a subject I thought I’d never become an expert on: Private Umbilical Cord Blood Banking.

This was my first project as a creative team lead, and we hit the ground running, creating email pipelines and partnership messages to serve some of the most important customers in the world—moms.