We set the stage for Super Bowl with the client’s first radio spot with Integer, produced in partnership with Publix and airing across the South/Florida markets.
Then—to make up for a near 30 year drought—we orchestrated an all-out assault on Los Angeles for Super Bowl LVI with over 100 media placements across the city and at LAX.
From Beverly Hills to South Central LA, dozens of bus wraps to the largest digital board in the city, everybody knew it was Crunchtime.
Sandy Spring Bank was founded in 1868—and their online and mobile presence wasn’t much newer.
As work went on behind the scenes to launch an up-to-date system, we took the lead to inform tens of thousands of loyal customers of the upcoming changes—structuring and writing a phased rollout with timed mailers, emails and landing page updates designed to make the transition as easy as possible.
How do you follow up a successful Cinco de Mayo campaign without Cinco de Mayo? You remix it!
Tostitos asked us to expand beyond May 5th and into the broader “fiesta season,” going bigger and bolder than before, so we brought Danny Trejo back into the mix with some help from rising star Sofia Reyes. Working with The Dads, Danny & Sofia remixed their own party in a visual tug-of-war, while fans could visit a bespoke microsite featuring our “Fiesta Remixer” with over 100 combinations of food, drink and music to make party planning a cinch.
Fannie Mae’s industry-leading underwriting solutions need no introduction—if you’re in the lending business at least—but staying on top means reminding your customers why you’re the go-to.
Our team built a targeted campaign through digital video, programmatic banners, native and social advertising driving traffic to a revamped landing page designed to showcase the latest enhancements that keep Desktop Underwriter at the bleeding edge.
These targeted direct mail and email packages promoted DIRECTV’s French- and Italian-language offerings. Originally integrated into AT&T’s “More for Your Thing” campaign, we later produced a follow-up for seven other International Programming packages including Japanese, Brazilian, and Filipino programming.
And since DIRECTV was also focusing heavily on live music and premium entertainment, there’s several here-and-there Free Weekend premium package promotions our team helped deliver as well.
Bienvenido a Miami! We were live for LIV with a huge OOH scheme including boats, buildings and buses.
In the Frito-Lay Fan Zone we created quick party foul videos for the kiosks in the area, and in-store we challenged fans to recall legendary Crunchtime moments from Super Bowls past—with colorful copy telling the story and a scannable code to view the play on NFL Films.
Tostitos enlisted screen legend Danny Trejo as the face of our 5 Ways to Cinco campaign, with recipes, drinks, music, games and décor all on the menu.
A full 360º campaign from social media to point-of-sale, we were able to not only produce an over-the-top video spot working around COVID protocols, but also managed to throw a (virtual) party for one lucky family—including a live game of lotería hosted by Danny himself.
As the copy lead on all things Frito-Lay for the better part of two years, I’ve touched everything from floating OOH of the coast of Tampa to bags you probably held in your hand in the snack aisle.
So here’s a, uh, grab bag of stuff from every season—including springtime snacking with chip-cuterie boards, spooky POS and summer fun.
As the direct descendant of the world’s first telephone company, it’s safe to say AT&T understands mass communication.
So for our team we had to be ready for tasks coming from anywhere. Whether integrating multicultural direct mail with the broader “More for Your Thing” campaign, working within the AT&T THANKS app to promote exclusive giveaways, or churning out newsletters with industry-high open rates—if it was coming from AT&T, we made sure the message was clear as crystal.
Here’s a subject I thought I’d never become an expert on: Private Umbilical Cord Blood Banking.
This was my first project as a creative team lead, and we hit the ground running, creating email pipelines and partnership messages to serve some of the most important customers in the world—moms.
Nissan has had offices in the Dallas/Fort Worth area since the 1980s, and with a rival moving in, they wanted to remind the region with a series of promotions and special events.
The Nissan Nightlife Concert Series was their marquee bash—a six-night, six-show shindig hosted in partnership with Klyde Warren Park.
Handled initial concept and scripting for the hype video that played before and in-between sets, plus additional work on the TE&AS platforms that let folks in the DFW put the X’es in Texas.
FirstNet is the first and only nationwide high-speed broadband wireless network dedicated to public safety, initiated by an act of Congress and maintained by AT&T in a public-private partnership.
To encourage adoption and get the word out to LEO and First Responder communities, we designed room-scale trade show displays and sent out direct mail to firehouses, police precincts and emergency dispatchers across the United States.
Built a script to get folks hyped for the guest speaker at PepsiCo/Walmart's annual meeting, Eric Weihenmayer, the first blind individual to summit Mt. Everest.
Also worked in a headline for Walmart's shareholder magazine, and did some work for Frito-Lay's “permanent” POS inserts, in market for a year or so.
To launch a new premium property for Frito-Lay, our team developed an entire brand identity and story for these snacks and built their microsite from the ground up.
This was my first time leading copy on a project of this size, and it was an absolute education from start to finish.
As part of a globe-spanning annual promotion, I did an obscene amount of research to tell the story behind four limited time flavors, plus all the trips, prizes and travel content they could unlock.
Was responsible for 50-plus pages of wireframes, building out the entire decision-tree for a chat-bot (and the UX experience that came with that), and I still couldn’t convince anyone to send me to Brazil, Greece, China or India to really nail it down.
